Construction Informer

Like many of you I have sometimes clicked the little check box while shopping online that allows the seller of the product to send me their email newsletter. When I’ve done that somewhere in the back of my mind I’m thinking I’ll get an email newsletter maybe once a week. Much to my chagrin I suddenly find them in my inbox not once a day, but sometimes twice a day.

Now, StreamSend, an email marketer, has released some guidelines for those who send out email newsletters and right at the top of the list is a warning about overdoing the volume. Citing the statistic that 77 percent of consumers are already annoyed by the volume of email they receive, the company advises not to annoy them even more. Of course you can send out email newsletters too infrequently as well and basically become an unknown in their mailboxes.

For construction businesses, email newsletters could be one way of keeping your name in front of former customers. The idea being that when someone asks them for a referral, they think of you. But you have to offer them something useful in the email newsletter. Those things could be home improvement tips, things to watch for during some regular building assessments they do themselves, and new product announcements. You can also include promotions you might be offering that focus on building efficiencies and energy use, among other things.

StreamSend goes on to list a number of other email newsletter guidelines in the release that is linked above.