Establishing Your Construction Brand
To market a construction company using advertising you have to have an ad, and a medium on which the ad travels to the prospective buyer of your product or service. In order to have an ad, you have to know what it is you are trying to do with the advertising.
Some advertising is to build brand and other advertising is to sell a specific commodity/service. In effect, it is all selling, it’s just that in the first instance you are selling the idea of your product or service, while in the second instance you are selling the actual product or service.
There could probabaly be an argument made today that all construction busineses should be selling their brand AND selling the product or service that they offer. There are volumes written about branding a construction company so I want to leave that to the experts. Some really good brand discussions that get to the point quickly and provide some easy-to-follow branding concepts can be found at Henry Lester & Assoc. and also at McKerns Development.
In these challenging economic times, your construction business brand may be the one thing that keeps you a step ahead of the competition. So the marketing experts say this is NOT the time to slack off on keeping the brand in front of prospective clients. And that is where, advertising and some direct-to-customer communications, can really serve you well.
Recent News
Construction Spending Falls in July - Yahoo Finance
Residential construction spending fell to an annual rate of $240.3 billion, off 2.6% from June, but up 5...
Construction Spending in U.S. Fell Twice as Much as Forecast - BusinessWeek
... Construction spending in July fell twice as much as forecast ... We don’t blame our buyers, they’re skittish...
Trying to rebuild the construction industry - Seattle Times
sidewalks and gutters have been added — has contributed to the slump in construction activity. Homebuilders can't get bank loans to build houses, few buyers exist for the houses that are built, and the market ...
