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The world of movie making is really not too distant from the world of building. Chris Ruffo, the senior industry marketing manager for design visualization at Autodesk’s Media and Entertainment Division draws the analogy by saying they are both really about story telling.

You’re telling a story and the people who are able to communicate that story more effectively are the ones who typically win more business and have better relationships with the client, and the public.

Autodesk played a starring role in the recent movie “Avatar” by making it possible for the director, James Cameron, to direct the movie as if it were a live action picture, even though large portions were dependent upon computer generated (CG) content.

He was able to look through the viewfinder of any camera he was using, walk around with it and actually see a low lit proxy of what that final scene was going to look like, with the characters in it and with the CG backgrounds. So he could really make creative decisions on the spot about how he was directing that picture.

Now, the same technologies that Autodesk is bringing to the movies are also crossing the line into its AEC products. Users are now using these tools to create highly realistic visualizations of not only the buildings and infrastructure being built, but also of the human interaction going on within, and around them. The real-time technology that is moving into the design tools of AEC is going to speed up the design process and help designers to more quickly assess the effects of design changes and adjustments.

There is much more in the interview with Chris Ruffo below. You can find more information about Autodesk’s involvement with Avatar here. Plus, if you’d like to check out Autodesk’s many activities in the field of visualization you can find much more about that here.

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