You never really know how things are going to connect in the world of relationships. That’s probably why social networking is finding its place in the day-to-day operations of AEC firms.
In one of his posts at the Upworld blog Collier Ward recounts how connections in the virtual world bled through to the real world and created a web of connections that advanced at least a few efforts of those who got connected. Since then, at least one other connection has set in motion an opportunity for two other people to advance their strategies. Who knows, that’s the only one I know of, but there could already be many more opportunities falling into place for many more people.
Last week I wrote here about a survey that recently came out showing the types of information construction buyers use when they are considering a purchase. One popular source of referrals is of course those people who sell other related items to them.
In this case Harmon Inc., a glass and glazing service contractor went looking for something to tame the paper tiger they were holding by the tail. Low and behold the people who do their CAD reselling for them suggested they try Bluebeam, and according to recent reports there has been no turning back. That was a real world event, but here I am telling you about it in the virtual world.
The line between the virtual world and the real world is blurring to the point where actions in either are having an impact on the other. While I don’t think this iteration of social networking on the Web is anywhere nearing the end of its evolution, I do think the connections that are happening today in the virtual world are going to inform and impact our real world lives more heavily and more radically then perhaps any other previous form of social communication. The question for the wise construction business owner is, “What’s the best way for me to blend my real world and my virtual world?”



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