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Listen in as I talk with Melva Corbett, owner of The Media Source.com. She outlines some of the mistakes contractors make in marketing their businesses, and offers some tips for getting the marketing focused where it can generate the best results.
Melva first provides some insights into why marketing efforts often fail and much of it has to do with a lack of planning, and then testing and tracking the plan. Later she explains how keeping in touch with past clients is a very over looked area for finding new opportunities. She also offers some tips on differentiating your business:
- Can you and your team immediately rattle off three things that sets you apart from your competition?
- Have you tested your marketing efforts?
- Do you communicate regularly with your customers?
There is much more.






