Construction Writing – It’s Just Different
Each industry requires specialized writing, and construction is no different. But, construction writing IS different from all other industries. The terminology, nomenclature and descriptions people use in construction make construction writing unique. Whether it’s a press release, website content, blog, white paper or other customer focused writing, it has to ‘sound’ like it fits the industry. The same is true for construction writing read by partners, suppliers and subcontractors. It has to be authentic.
More than ever, the written word IS marketing
For your website, construction writing is the main part of your online marketing efforts because your website is probably already your second biggest source of potential customers, after referrals. But you also want to engage with your current customers so you stay on their minds. If you’re top-of-mind when they think about your construction specialty, they are likely to hire you for their next project. They are also more likely to refer you to others.
That’s where content marketing comes in.
Content marketing is one form of native advertising, and according to sources that track advertising, native advertising is a quickly growing part of the U.S. digital ad market. And, content marketing is now used by 86% of business-to-business firms, with a majority continuing to increase both their content marketing budgets and content volume. A large number of construction firms sell B2B, and operate in the architectural/engineering/construction vertical market.
Content marketing is maturing now and that means that using it requires strategic actions like authentic construction writing, documenting your strategy, integrating your content better with your PR and communications, and improving the experience for mobile viewers.
You Can Get Construction Writing and Other Forms of Content Here
- blog posts
- press releases
- custom screencasts
- training materials
- audio snippets
Also, Full Spectrum Content Help
- Setting up a strategy
- Integrating your content marketing effort with your other communications
- Extending the reach of your content through my own social media network and providing native advertising opportunities right here on Construction Informer
- Presentations and slide shows posted on SlideShare to extend your content’s reach even further
- Combining visual and audio elements with text to improve the website visitor experience
- Readability analyses to make your content easier and quicker to read and understand
Why is it Different From Any Other Content Developer?
It’s thoughtful, quality, construction-savvy content that explores topics deeply. That sets it apart from any other content on the web. Search engine optimization keeps you up-to-date with the ever evolving world of search dynamics.
And, whether it’s an article, blog post, video, screencast or any other messaging, it’s engaging and easy to consume. The goal is always to make your message authentic.
What’s it Cost?
- Blog post $400
- Press Release $350
- Presentation $850
- Video $1200
- Screencast $1000